O Azenha escreve a carta abaixo ao diretor de comunicações da Philips, na Holanda.
Ele diz:
"A Philips é um empresa gigante, que em 2006 teve vendas de 27 bilhões de euros.
Perguntei ao assessor da direção da empresa se a Philips da Holanda também patrocina o movimento Cansei no Brasil.
Lembrei a ele que nós, aqui na América Latina, somos muito supersticiosos em relação aos movimentos bancados por grandes empresas.
Lembrei do caso da United Fruit, em nome da qual um governo foi derrubado na América Central.
Lembrei do caso da ITT, em nome da qual o governo de Salvador Allende, no Chile, foi derrubado.
Minha sugestão é que você também escreva ao sr. Arent Jan Hesselink.
Pode ser em português, mesmo.
Ou, se quiser, fique à vontade para copiar o texto meia-boca que escrevi.
O endereço de e-mail do cara é:
arentjan.hesselink@philips.com
Minha mensagem foi a seguinte:
"São Paulo, August 2, 2007,
Dear Mr. Arent Jan Hesselink
Philips Corporate Communications
I'm a brazilian citizen.
All the light bulbs that I have at home are from Philips, what makes me bright.
I write you so you can shine some light on a subject of my interest.
Mr. Paulo Zottolo, the president of Philips in Brazil, is a leader of a protest movement called "Cansei", or "Fed Up".
So far, I'm unable to understand the meaning of such a movement.
I know for a fact that one of the movement's goals is to protest against the recent tragic air crash in São Paulo.
My opinion is that it is a shameful choice.
I don't think it is a good business decision for Philips to engage in a mix of politics and tragedy.
In a recent newspaper interview, Mr. Paulo Zottolo spoke about the engagement of Philips in what he calls a civic campaign.
So I'm writing you to find out if Royal Philips Electronics is also engaged in the protest movement "Fed Up".
If so, what were the reasons that led the company to take such a step?
If the answer is negative, did Mr. Zottolo acted without consulting the CEO, Mr. Gerard Kleisterlee?
As you may know, here in South America we are very superstitious.
When an american company called United Fruit protested in Central America, a government was overthrown.
When an american company called ITT protested in Chile, a government was overthrown.
I'm sure that Philips does not intend to do the same in Brazil.
Anyway, here is my proposal: if the Brazilian government accepts to use Philips' light bulbs in its "Lights for All" program - to expand the national power grid - would you please leave us alone?
Best Regards,
Luiz Carlos Azenha"
Publicado em 3 de agosto de 2007
Perguntei ao assessor da direção da empresa se a Philips da Holanda também patrocina o movimento Cansei no Brasil.
Lembrei a ele que nós, aqui na América Latina, somos muito supersticiosos em relação aos movimentos bancados por grandes empresas.
Lembrei do caso da United Fruit, em nome da qual um governo foi derrubado na América Central.
Lembrei do caso da ITT, em nome da qual o governo de Salvador Allende, no Chile, foi derrubado.
Minha sugestão é que você também escreva ao sr. Arent Jan Hesselink.
Pode ser em português, mesmo.
Ou, se quiser, fique à vontade para copiar o texto meia-boca que escrevi.
O endereço de e-mail do cara é:
arentjan.hesselink@philips.com
Minha mensagem foi a seguinte:
"São Paulo, August 2, 2007,
Dear Mr. Arent Jan Hesselink
Philips Corporate Communications
I'm a brazilian citizen.
All the light bulbs that I have at home are from Philips, what makes me bright.
I write you so you can shine some light on a subject of my interest.
Mr. Paulo Zottolo, the president of Philips in Brazil, is a leader of a protest movement called "Cansei", or "Fed Up".
So far, I'm unable to understand the meaning of such a movement.
I know for a fact that one of the movement's goals is to protest against the recent tragic air crash in São Paulo.
My opinion is that it is a shameful choice.
I don't think it is a good business decision for Philips to engage in a mix of politics and tragedy.
In a recent newspaper interview, Mr. Paulo Zottolo spoke about the engagement of Philips in what he calls a civic campaign.
So I'm writing you to find out if Royal Philips Electronics is also engaged in the protest movement "Fed Up".
If so, what were the reasons that led the company to take such a step?
If the answer is negative, did Mr. Zottolo acted without consulting the CEO, Mr. Gerard Kleisterlee?
As you may know, here in South America we are very superstitious.
When an american company called United Fruit protested in Central America, a government was overthrown.
When an american company called ITT protested in Chile, a government was overthrown.
I'm sure that Philips does not intend to do the same in Brazil.
Anyway, here is my proposal: if the Brazilian government accepts to use Philips' light bulbs in its "Lights for All" program - to expand the national power grid - would you please leave us alone?
Best Regards,
Luiz Carlos Azenha"
Publicado em 3 de agosto de 2007
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